Product news and information for the sign, screen and graphic arts trade
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In Sign Media Canada , Jodie Sawyer of Flexcon writes: “Floor graphics have been used in the retail sector for years to help shoppers find products on shelves or to direct their attention to special merchandising promotions. Studies have shown they typically result in a seven to 16 per cent sales lift. Read more »
For years I have recommended edge sealing the RTape VinylEfx® films with SuperFrog’s Frog Juice, which is an acrylic enamel automotive grade clear coat. While it is great for protecting vinyl graphics, you can also use it for other applications, such as clear coating digital prints and even gold leaf. Read more »
Butch ‘Superfrog’ Anton shares his secrets of his success in selling airbrushed vinyl. Hint: it’s a three-tiered pricing approach. Read on to learn more. It’s time to get a return on the time and money you’ve invested into becoming an expert at airbrushing on vinyl. Learn how to generate a buzz and close the sale […] Read more »
Many in our industry use the all-encompassing term “heat transfer vinyl” to refer to any heat transfer flex film. The fact of the matter is that many of the heat transfer films on the market today are not vinyl at all. Much of what is sold today is polyurethane or a polyurethane blend. Read more »
Stick It In Reverse How you apply an application tape to a vinyl graphic or a HotMask™ transfer tape to a printed heat transfer applique can affect the appearance of the finished product. If you get wrinkles or bubbles in the paper application tape, I can just about guarantee that you will get wrinkles and […] Read more »
Discover how and when applying vinyl graphics to banners makes good business sense. Vinyl banners are big business indoors and out, from grand openings to pole displays to trade show booths and beyond. Read more »
Variables like surface tension, media expansion and ink absorption take on new dimensions on larger substrates. If the paper doesn’t advance, it could cause blobs of ink or other ugly outcomes. If the media stretches even a little, you could get blurs. Tiling can become a challenge on larger prints. Read on to discover what […] Read more »
Building a work table is easy enough for anyone to construct. What’s more, it takes very little time to build. And if you build it right, it could last you the rest of your life. Best yet, the cost is minimal, especially when you consider that you will use your work tables more than any […] Read more »
Learn how to how to laminate the graphic, how to place it, how to prep the surface, and how to install the graphic so it will stay put and do its job. With floor graphics representing a $2 billion industry, can you really afford not to get involved? The answer for most of you is […] Read more »
In much of the country September ushers in climatic changes. As the autumn air becomes colder, the humidity of the air outdoors decreases. The drop in humidity can result in an increase of problems related with static electricity. Static problems in print shops are further exacerbated, as we switch from air conditioning to a heating […] Read more »
