Which Typeface Should You Use?

Readability and Legibility

When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a serif font. We are more familiar with this font, and more comfortable when reading it. Readability, however, isn’t the same thing as legibility. Times Roman may be more pleasing to our eyes, but that doesn’t make it more legible.

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How Dyes and Pigments Differ

The chemicals that color our world, whether we are painting or digitally printing or decorating fabric, fall into two categories: dyes and pigments. Both types of colorants add color to materials ranging from wood, paper, textiles, glass, plastic, ceramic glazes and even concrete. Each type of colorant, however, is very different with respect to chemical composition, solubility, durability […] Read more »

Window Graphics and Window Displays

It’s Not Just Window Dressing We all know that the economic recovery is anemic – arguably the worst recovery since the Great Depression. Drive through any business district in any town and you will witness one vacant storefront after another. A conservative estimate is at least 10% of our nation’s retailers are in financial trouble.  Read more »