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QR Codes: Window of Opportunity for Marketers?

Written by Jim Hingst on December 21, 2020

If a picture is worth a thousand words, a QR or “Quick Reference” code could be worth a million. That’s because it provides the viewer with a doorway from a printed medium to unlimited interactive online content.

Read more »

Categories: Business Interest, Business Tips, Design

Defining Your Unique Selling Proposition

Written by Jim Hingst on December 14, 2020

Why should anyone choose your sign shop rather than your competitors’ shops? As a marketer, this is the first question that you should ask yourself? If you can’t articulate your company’s unique product differential, you are leaving your chances for success up to chance. Read more »

Categories: Business Interest, Business Tips

Sales Survival in an Anemic Economy

Written by Jim Hingst on December 2, 2020

Even if you are the president of the United States, there isn’t much you can do to change world economic conditions. Instead of crying in your beer or just drinking more of it, what you can change is how you conduct your business. As my former boss (and former Marine) Gordon McAllister would say to encourage […] Read more »

Categories: Business Interest, Business Tips, Coronavirus

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