If a picture is worth a thousand words, a QR or “Quick Reference” code could be worth a million. That’s because it provides the viewer with a doorway from a printed medium to unlimited interactive online content.
Read more »Defining Your Unique Selling Proposition
Why should anyone choose your sign shop rather than your competitors’ shops? As a marketer, this is the first question that you should ask yourself? If you can’t articulate your company’s unique product differential, you are leaving your chances for success up to chance. Read more »
Sales Survival in an Anemic Economy
Even if you are the president of the United States, there isn’t much you can do to change world economic conditions. Instead of crying in your beer or just drinking more of it, what you can change is how you conduct your business. As my former boss (and former Marine) Gordon McAllister would say to encourage […] Read more »
