Priming and Painting for Wall Graphics Applications

New drywall must be primed and painted properly to ensure good adhesion of pressure-sensitive vinyl wall graphics. You wouldn’t think that applying vinyl wall graphics to newly painted drywall should be a problem. Of course, problems can and do happen. Especially when contractors rush to get the job done.

Read more »

Which Typeface Should You Use?

Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »

Window Graphics and Window Displays

It’s Not Just Window Dressing We all know that the economic recovery is anemic – arguably the worst recovery since the Great Depression. Drive through any business district in any town and you will witness one vacant storefront after another. A conservative estimate is at least 10% of our nation’s retailers are in financial trouble.  Read more »

Vinyl Application Tool Box

At a vehicle wrap workshop I spoke with a “old school” decal installer who scoffed at new tools that were being demonstrated.  “Why do you need to buy another gimmick for vinyl application?” According to him, all you need to apply vinyl graphics is a squeegee, rivet brush, knife, tape measure, propane torch and air […] Read more »

The Screen Printing Frame

Regardless of whether you are using a sophisticated commercial press or one that you made yourself, it consists of three primary components: the work surface, the squeegee, and the frame. The work surface or bed of the press should be perfectly smooth and flat. Imperfections in the work surface show up as imperfections in the […] Read more »

How Acrylic Paint Compares with Oil Paint

  I had stepped into an artist’s shop in New Orleans. What had attracted me were the vibrant colors in his paintings. I had assumed that he must have used acrylic paints. To confirm my suspicions I questioned the artist, “Are you using acrylics?” He defensively replied, “What great artist has ever used acrylic paints?” […] Read more »