Pursuing the Vehicle Wrap Business

A full wrap is next to impossible to ignore, which makes it an excellent advertising vehicle. When I sold fleet graphics, I always emphasized the advertising value in terms of the cost per thousand of visual impressions. These are terms that marketing and advertising managers and top business executives will understand. Read more »

Defining Your Unique Selling Proposition

Why should anyone choose your sign shop rather than your competitors’ shops? As a marketer, this is the first question that you should ask yourself? If you can’t articulate your company’s unique product differential, you are leaving your chances for success up to chance. Read more »

Intercoat Adhesion

Intercoat adhesion refers to either the bond of a primer coat to a substrate, or to the adhesion of one coating to another. In many cases, a primer or top coat bonds to the primer or another coating mechanically.  Although you may not see microscopic imperfections on a surface, a primer or paint will grip […] Read more »