How Cross Selling Can Grow Your Sign Business

I cannot think of another business with so many cross selling opportunities as sign makers have. If you are unfamiliar with the term cross selling, all it means is selling a current customer, such as a fleet graphics account, other products and services, such as posters, window graphics and window displays, wall graphics, hanging signage, tradeshow graphics, banners and, of course, signs. Read more »

Troubleshooting and Preventing Paint Problems

What makes painting a challenge for sign makers, compared to vinyl application, are all of the variables. And with each variable the chance that what can go wrong increases. In fact, it seems that that guy Murphy has stacked the odds against us. Our only recourse is to identify the causes of our failures and […] Read more »

Pigment Ink Versus Dye-based Ink for Digital Printing.

Digital printing inks are similar to other inks and paints. All of these products consist of two basic components:  a colorant (dye or pigment) and a liquid carrier or vehicle.  The varieties of digital printing inks include aqueous inks, solvent inks, ecosolvent inks, latex inks and UV-curable inks.  With so many choices available in wide […] Read more »

Applying Vinyl Graphics to Textured Wall Surfaces

With the right film, the right application tools and the right techniques, vinyl graphics can be applied to textured wall surfaces such brick and concrete block.    Many of old time decal applicators would heat a  cast vinyl with an industrial heat gun, and burnish  the hot, pliable film into the textured surface using a rivet […] Read more »

How to Apply Vinyl Graphics Over Rivets

Applying vinyl graphics on vehicle surfaces with rivets is challenging for most sign makers. Vinyl failures to these surfaces are all too common. Here are some tips and procedures, used by professional decal installers, which will make these demanding applications easier and more trouble-free. Read more »

Cleaning Vinyl Graphics

Sign makers should assume that many of their customers will do some pretty stupid things when cleaning graphics. For this reason they must provide the end user with instruction covering proper cleaning and care of any graphics.  When I sold fleet graphics, many years ago, I would give my customers an instruction sheet which included the do’s and don’ts listed […] Read more »

Wind Slits in Vinyl Banners

Opinions about wind slits in banners vary. The purpose of these semi-circular cuts in the vinyl banner material is to relieve the wind load that can shred a banner to pieces. Sign makers often use anything from soup cans to coffee cans as templates for cutting slits with an Xacto knife or utility knife. To […] Read more »

Selling Banners

Banner sales represent a significant segment of the sign industry. As well as durable outdoor promotional banners, other opportunities include lightweight vinyl banners, synthetic paper banners and printed fabrics for general purpose interior applications, such as Point-Of-Purchase banners and tradeshow signs. The smooth finishes of vinyl banner materials and top-coated fabrics are perfectly suited for […] Read more »