Where Social Media Fits in Your Marketing Plan

Selling was so much easier when I first hit the streets nearly forty-five years ago. At my first sales job, I didn’t even need to do any prospecting. Telemarketers unearthed all of the leads. In most cases, they even made the appointment for me. My task was to make the presentation and close the sale.

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What You Must Know When Plotter Cutting Heat Transfer Vinyl and Flock Films

Heat transfer materials are comprised of either polyurethane, vinyl or flock facestocks coated with a heat-activated adhesive, and laminated to a plastic release liner or carrier film. Using a plotter cutter to cut heat transfer vinyl is a little different than cutting pressure sensitive vinyl. Some problems have resulted from using a dull blade. Other […] Read more »

Priming and Painting for Wall Graphics Applications

New drywall must be primed and painted properly to ensure good adhesion of pressure-sensitive vinyl wall graphics. You wouldn’t think that applying vinyl wall graphics to newly painted drywall should be a problem. Of course, problems can and do happen. Especially when contractors rush to get the job done. Read more »

Which Typeface Should You Use?

Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »