Selling was so much easier when I first hit the streets nearly forty-five years ago. At my first sales job, I didn’t even need to do any prospecting. Telemarketers unearthed all of the leads. In most cases, they even made the appointment for me. My task was to make the presentation and close the sale.
Read more »Shades of Black
Using most black paints in the shadow areas of a painting can create a dull, muddy color when mixed with other colors. Here’s a recipe for chromatic black that darkens a color without changing the color’s hue. Read more »
What You Must Know When Plotter Cutting Heat Transfer Vinyl and Flock Films
Heat transfer materials are comprised of either polyurethane, vinyl or flock facestocks coated with a heat-activated adhesive, and laminated to a plastic release liner or carrier film. Using a plotter cutter to cut heat transfer vinyl is a little different than cutting pressure sensitive vinyl. Some problems have resulted from using a dull blade. Other […] Read more »
NEPATA S1000 High Performance Sheeter 40”
The NEPATA S1000 sheeter delivers world-class performance in a dedicated sheeting platform producing up to 5,000 A4 or ANSI letter sheets per hour. Read more »
Jumpstarting Your Business Recovery
“In good times people party, in bad times people ponder,” declares self-help guru Tony Robbins. If your business has slowed during the country’s coronavirus shutdown, you most likely have pondered how to jumpstart your sales and marketing efforts. Here are some immediate actions to take: Read more »
QR Codes: Window of Opportunity for Marketers?
If a picture is worth a thousand words, a QR or “Quick Reference” code could be worth a million. That’s because it provides the viewer with a doorway from a printed medium to unlimited interactive online content. Read more »
Priming and Painting for Wall Graphics Applications
New drywall must be primed and painted properly to ensure good adhesion of pressure-sensitive vinyl wall graphics. You wouldn’t think that applying vinyl wall graphics to newly painted drywall should be a problem. Of course, problems can and do happen. Especially when contractors rush to get the job done. Read more »
What Makes UV Curable Inkjet Inks Work?
Unlike solvent, eco-solvent or water-based inks, UV-curable inks do not evaporate into the air. Instead these inks dry or “cure” instantly through a polymerization process. This process is initiated by exposing the inks to a certain spectrum and intensity of UV light. Read more »
NEPATA S770 High Performance Sheeter
Effective today, November 5, 2020, we are officially accepting orders for the new NEPATA S770 High Performance 30” Sheeter. Read more »
Which Typeface Should You Use?
Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »
