Edge peeling usually makes every sign maker’s list of top vinyl problems. Failure to properly clean the substrate and failure to resqueegee the graphic after removing the application tape causes many edge lifting problems. While graphics installers often get blamed if a problem occurs, application mistakes aren’t the only reasons. Read more »
The Art of the Graphics Deal
Walk-in business is usually easy money. That’s because it is more about the customer buying than about you selling. Real selling, in which you must hunt for new business, isn’t so easy. It fact, it can be a complex process. First you need to track down viable prospects: those who need your products and services […] Read more »
How Cross Selling Can Grow Your Sign Business
I cannot think of another business with so many cross selling opportunities as sign makers have. If you are unfamiliar with the term cross selling, all it means is selling a current customer, such as a fleet graphics account, other products and services, such as posters, window graphics and window displays, wall graphics, hanging signage, […] Read more »
Troubleshooting and Preventing Paint Problems
What makes painting a challenge for sign makers, compared to vinyl application, are all of the variables. And with each variable the chance that what can go wrong increases. In fact, it seems that that guy Murphy has stacked the odds against us. Our only recourse is to identify the causes of our failures and […] Read more »
Pigment Ink Versus Dye-based Ink for Digital Printing.
Digital printing inks are similar to other inks and paints. All of these products consist of two basic components: a colorant (dye or pigment) and a liquid carrier or vehicle. The varieties of digital printing inks include aqueous inks, solvent inks, ecosolvent inks, latex inks and UV-curable inks. With so many choices available in wide […] Read more »