Popularity of colors among designers and consumers can vary from year to year. To keep pace with color trends, vinyl film manufacturers and paint companies try to gauge changes in the marketplace. Colors from the world of fashion and interior décor have impacted color selection in the automotive market and in corporate graphics. Bold and vibrant colors, which include dark magenta, purple, tangerine and brilliant blues, are in vogue in the fields of corporate identity, web design and retail graphics as well as with today’s consumer. Read more »
Where Social Media Fits in Your Marketing Plan
Selling was so much easier when I first hit the streets nearly forty-five years ago. At my first sales job, I didn’t even need to do any prospecting. Telemarketers unearthed all of the leads. In most cases, they even made the appointment for me. My task was to make the presentation and close the sale. Read more »
