While hard work is important, it is equally important to take time off…
Read more »Optimal Application Temperature for Vinyl Graphics
To avoid problems with vinyl or any other pressure-sensitive material, carefully read the vinyl manufacturer’s technical data sheet. Product bulletins will usually contain all of the information you need, including application temperature range. The application temperature range for most vinyl films is usually between 50⁰ and 90⁰F (10⁰ to 32⁰ C). For some films, the minimum application temperature […] Read more »
What Causes Ink Adhesion Problems?
When screen printing polycarbonate film, learn what causes ink adhesion problems. Read more »
NEPATA S1000 High Performance Sheeter 40”
The NEPATA S1000 sheeter delivers world-class performance in a dedicated sheeting platform producing up to 5,000 A4 or ANSI letter sheets per hour. Read more »
How to Make Vinyl Film Removals Easier and Faster
The process of removing vinyl films generally requires the use of both heat and chemicals. Some removers contain hazardous chemicals, such as toluene, that can cause health problems. Before using any chemical remover, read the manufacturer’s MSDS sheet and instruction bulletin. Always wear the recommended safety equipment. Read more »
Jumpstarting Your Business Recovery
“In good times people party, in bad times people ponder,” declares self-help guru Tony Robbins. If your business has slowed during the country’s coronavirus shutdown, you most likely have pondered how to jumpstart your sales and marketing efforts. Here are some immediate actions to take: Read more »
The Benefits of UV Curable Inkjet Inks
Compared to solvent and ecosolvent inks, UV curable inks have several advantages. No VOCs to pollute the air; the inks dry fast but don’t clog in the print head; and good adhesion to a wide range of substrates, including styrene, expanded PVC, polycarbonate, acrylic, gatorboard and corrugated polypropylene. Read more »
QR Codes: Window of Opportunity for Marketers?
If a picture is worth a thousand words, a QR or “Quick Reference” code could be worth a million. That’s because it provides the viewer with a doorway from a printed medium to unlimited interactive online content. Read more »
Defining Your Unique Selling Proposition
Why should anyone choose your sign shop rather than your competitors’ shops? As a marketer, this is the first question that you should ask yourself? If you can’t articulate your company’s unique product differential, you are leaving your chances for success up to chance. Read more »
Sales Survival in an Anemic Economy
Even if you are the president of the United States, there isn’t much you can do to change world economic conditions. Instead of crying in your beer or just drinking more of it, what you can change is how you conduct your business. As my former boss (and former Marine) Gordon McAllister would say to encourage […] Read more »
