Why Start Your Own Business

Even with all of the risks, the rewards of owning a small business such as a sign shop or Tee-shirt business often outweighs the disadvantages. From a financial standpoint, if your current employer pays you much less than you think you can make on your own, it may be time to start your own business. In addition to the monetary rewards, opening a new business can satisfy many of your other needs. Read more »

What You Need to Know About Air Purifying Respirators

Identifying Airborne Health Hazards Depending on the type of products that you manufacture, you and your employees can encounter a variety of airborne hazards. Most of us know that we should wear some type of air respirator in many of our work environments. What can be difficult  is identifying the particular hazards and determining what […] Read more »

How to Improve Email Marketing Readership and Response Rate

For years I have used email marketing to introduce products, generate sales leads and complement other marketing efforts, such as telemarketing, social media and face-to-face selling. While I have had good luck in using email to deliver my message, success is far from guaranteed. In fact, most emails are never opened, even if the reader […] Read more »

What Motivates a Buyer

People make their buying decisions based on a number of different motivations.  If you can discover what makes a buyer tick, you can craft your sales proposal to satisfy his particular needs. This makes all the difference when you are in a highly competitive situation. When you are wearing your sales hat, a big part […] Read more »

Selling Banners

Banner sales represent a significant segment of the sign industry. As well as durable outdoor promotional banners, other opportunities include lightweight vinyl banners, synthetic paper banners and printed fabrics for general purpose interior applications, such as Point-Of-Purchase banners and tradeshow signs. The smooth finishes of vinyl banner materials and top-coated fabrics are perfectly suited for […] Read more »