How to Choose the Best Air Compressor for Your Shop

In shopping for an air compressor, I am reminded of the advice of the Victorian writer, John Ruskin: “It’s unwise to pay too much but it’s unwise to pay too little. When you pay too much you lose a little money, that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing you bought it to do.”

Make no mistake about it, budgetary considerations are important. In today’s challenging economy, they are more important than ever.  But budget is just one of many considerations. In this article, I will review these considerations, which include compressor type, product specifications, such as horsepower, portability, and most important factor of them all – its intended use. Read more »

How to Improve Email Marketing Readership and Response Rate

For years I have used email marketing to introduce products, generate sales leads and complement other marketing efforts, such as telemarketing, social media and face-to-face selling. While I have had good luck in using email to deliver my message, success is far from guaranteed. In fact, most emails are never opened, even if the reader […] Read more »

What Motivates a Buyer

People make their buying decisions based on a number of different motivations.  If you can discover what makes a buyer tick, you can craft your sales proposal to satisfy his particular needs. This makes all the difference when you are in a highly competitive situation. When you are wearing your sales hat, a big part […] Read more »

Selling Banners

Banner sales represent a significant segment of the sign industry. As well as durable outdoor promotional banners, other opportunities include lightweight vinyl banners, synthetic paper banners and printed fabrics for general purpose interior applications, such as Point-Of-Purchase banners and tradeshow signs. The smooth finishes of vinyl banner materials and top-coated fabrics are perfectly suited for […] Read more »

Rules for Overlaying Heat Transfer Films

Learn the proper way to layer plotter cut heat transfer films.  The array of colors in the SEF flex and flock film product line opens the door to endless design possibilities. While many different films can be heat pressed on top of one another, you should follow the few simple rules listed below for trouble-free […] Read more »

Imprimatura: Toning the Substrate

It doesn’t matter whether you are painting on canvas, a metal panel, Masonite, wood or MDO. If your substrate is white, the stark brilliance of the surface can be overpowering and distracting. For this reason artists have toned their painting surfaces for centuries.   Read more »