What Motivates a Buyer

People make their buying decisions based on a number of different motivations.  If you can discover what makes a buyer tick, you can craft your sales proposal to satisfy his particular needs. This makes all the difference when you are in a highly competitive situation. When you are wearing your sales hat, a big part […] Read more »

Selling Banners

Banner sales represent a significant segment of the sign industry. As well as durable outdoor promotional banners, other opportunities include lightweight vinyl banners, synthetic paper banners and printed fabrics for general purpose interior applications, such as Point-Of-Purchase banners and tradeshow signs. The smooth finishes of vinyl banner materials and top-coated fabrics are perfectly suited for […] Read more »

Rules for Overlaying Heat Transfer Films

Learn the proper way to layer plotter cut heat transfer films.  The array of colors in the SEF flex and flock film product line opens the door to endless design possibilities. While many different films can be heat pressed on top of one another, you should follow the few simple rules listed below for trouble-free […] Read more »

Imprimatura: Toning the Substrate

It doesn’t matter whether you are painting on canvas, a metal panel, Masonite, wood or MDO. If your substrate is white, the stark brilliance of the surface can be overpowering and distracting. For this reason artists have toned their painting surfaces for centuries.   Read more »

Service Temperature Range and Thermal Degradation

Jim Hingst explains how extreme heat can cause the PVC resin of a vinyl film to break down. In selecting a film for an application, the “Service Temperature Range” is an important consideration. So what exactly is the service temperature range? As you might guess, this term refers to the range of temperature within which […] Read more »

Using Car Wax On Printed Dry Erase Vinyl

My story, How to Minimize Ghosting on Dry Erase Boards,  explains how to condition EZ Erase dry erase vinyl film with Rain-X liquid car wax.  After writing on the film with dry erase markers, you can also use the car wax to wipe the surface clean with no residue or ghosting. Read more »