How to Choose the Best Air Compressor for Your Shop

In shopping for an air compressor, I am reminded of the advice of the Victorian writer, John Ruskin: “It’s unwise to pay too much but it’s unwise to pay too little. When you pay too much you lose a little money, that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing you bought it to do.”

Make no mistake about it, budgetary considerations are important. In today’s challenging economy, they are more important than ever.  But budget is just one of many considerations. In this article, I will review these considerations, which include compressor type, product specifications, such as horsepower, portability, and most important factor of them all – its intended use. Read more »

Cutting & Weeding Tips for Heat Transfer Vinyl Films

Not all  polyurethane heat transfer films are the same. That’s because some of these flex films aren’t 100% polyurethane, which are very flexible, and other heat transfer vinyl films are blends of polyurethane and vinyl. These blends are much stiffer that a pure polyurethane film. Read more »

Plotter Cutting Heat Transfer Vinyl Films

If you are a sign maker and have a plotter or printer, garment decorating with heat transfer films is one of those prize opportunities that requires a very short learning curve and an investment in a heat press. The cost for a good clamshell press runs about $1000 to $1200, but  you can buy one for […] Read more »

How to Improve Email Marketing Readership and Response Rate

For years I have used email marketing to introduce products, generate sales leads and complement other marketing efforts, such as telemarketing, social media and face-to-face selling. While I have had good luck in using email to deliver my message, success is far from guaranteed. In fact, most emails are never opened, even if the reader […] Read more »

Solvents and Fire Safety

  Fire is undiscriminating. It can flare up at any time. And can happen to anyone. After finishing a vinyl graphics application job, a former colleague and mentor had loaded the back seat of his car with rags which had been soaked in solvent for cleaning, before heading down the road. As John drove, he […] Read more »

Which Films Stick to Coated Fabrics?

Just before the beginning of WWII, American chemists developed synthetic polyamides.  Polyamides are complex molecules called polymers, which are comprised of smaller “amide” monomers. In nature, these polyamide molecules occur as proteins in fibers, such as silk and wool. In the modern world, the best known polyamides are nylons.   Because of their strength, elasticity and […] Read more »