Why Start Your Own Business

Even with all of the risks, the rewards of owning a small business such as a sign shop or Tee-shirt business often outweighs the disadvantages. From a financial standpoint, if your current employer pays you much less than you think you can make on your own, it may be time to start your own business. In addition to the monetary rewards, opening a new business can satisfy many of your other needs. Read more »

What You Need to Know About Air Purifying Respirators

Identifying Airborne Health Hazards Depending on the type of products that you manufacture, you and your employees can encounter a variety of airborne hazards. Most of us know that we should wear some type of air respirator in many of our work environments. What can be difficult  is identifying the particular hazards and determining what […] Read more »

What You Should Know About Heat Pressing on Dye Sublimated Fabrics

 What is Dye Sublimation? Most polyester fabrics, such as many of the popular “Performance Garments”, are dyed using a sublimation process. The dye sublimation process uses high heat to permanently fuse   the colorant   into a polyester fabric. Heat serves two critical functions in this dying process.  First, the heat causes the pores of the polyester fabric to open up, so the material […] Read more »

Selecting the Best Heat Press Machine for Your Shop

With so many makes and models of heat presses, selecting one is usually confusing.  To make the right purchasing decision for your business, you need to thoroughly investigate your options. Start by asking the right questions. Here’s what you should know before you sign on the dotted line. Read more »

Cutting & Weeding Tips for Heat Transfer Vinyl Films

Not all  polyurethane heat transfer films are the same. That’s because some of these flex films aren’t 100% polyurethane, which are very flexible, and other heat transfer vinyl films are blends of polyurethane and vinyl. These blends are much stiffer that a pure polyurethane film. Read more »

Plotter Cutting Heat Transfer Vinyl Films

If you are a sign maker and have a plotter or printer, garment decorating with heat transfer films is one of those prize opportunities that requires a very short learning curve and an investment in a heat press. The cost for a good clamshell press runs about $1000 to $1200, but  you can buy one for […] Read more »

How to Improve Email Marketing Readership and Response Rate

For years I have used email marketing to introduce products, generate sales leads and complement other marketing efforts, such as telemarketing, social media and face-to-face selling. While I have had good luck in using email to deliver my message, success is far from guaranteed. In fact, most emails are never opened, even if the reader […] Read more »