Defining Your Unique Selling Proposition

Why should anyone choose your sign shop rather than your competitors’ shops? As a marketer, this is the first question that you should ask yourself? If you can’t articulate your company’s unique product differential, you are leaving your chances for success up to chance.

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Intercoat Adhesion

Intercoat adhesion refers to either the bond of a primer coat to a substrate, or to the adhesion of one coating to another. In many cases, a primer or top coat bonds to the primer or another coating mechanically.  Although you may not see microscopic imperfections on a surface, a primer or paint will grip […] Read more »

The ABCs of UV-LED Printers

Several factors have propelled the growth of the UV-LED printers in the sign market. The latest generation of the print system design have dramatically increased production output and reduced scrap rates. The energy efficiency of UV-LED systems, compared to other print technologies, has also helped lower printer operating costs. Read more »

Job Costing for Sign Shops and Printers

No one can afford to make mistakes estimating a job. The difference between making the sale and not making it often depends on correctly costing and pricing your work. Equally important, you want to price your work so your business actually covers all of its expenses as well as making a reasonable profit and not […] Read more »

The Screen Printing Frame

  Regardless of whether you are using a sophisticated commercial press or one that you made yourself, it consists of three primary components: the work surface, the squeegee and the frame.  The work surface or bed of the press should be perfectly smooth and flat. Imperfections in the work surface show up as imperfections in the […] Read more »