Cutting & Weeding Tips for Heat Transfer Vinyl Films

Not all  polyurethane heat transfer films are the same. That’s because some of these flex films aren’t 100% polyurethane, which are very flexible, and other heat transfer vinyl films are blends of polyurethane and vinyl. These blends are much stiffer that a pure polyurethane film. Read more »

Plotter Cutting Heat Transfer Vinyl Films

If you are a sign maker and have a plotter or printer, garment decorating with heat transfer films is one of those prize opportunities that requires a very short learning curve and an investment in a heat press. The cost for a good clamshell press runs about $1000 to $1200, but  you can buy one for […] Read more »

How to Improve Email Marketing Readership and Response Rate

For years I have used email marketing to introduce products, generate sales leads and complement other marketing efforts, such as telemarketing, social media and face-to-face selling. While I have had good luck in using email to deliver my message, success is far from guaranteed. In fact, most emails are never opened, even if the reader […] Read more »

Solvents and Fire Safety

  Fire is undiscriminating. It can flare up at any time. And can happen to anyone. After finishing a vinyl graphics application job, a former colleague and mentor had loaded the back seat of his car with rags which had been soaked in solvent for cleaning, before heading down the road. As John drove, he […] Read more »

Which Films Stick to Coated Fabrics?

Just before the beginning of WWII, American chemists developed synthetic polyamides.  Polyamides are complex molecules called polymers, which are comprised of smaller “amide” monomers. In nature, these polyamide molecules occur as proteins in fibers, such as silk and wool. In the modern world, the best known polyamides are nylons.   Because of their strength, elasticity and […] Read more »

What Motivates a Buyer

People make their buying decisions based on a number of different motivations.  If you can discover what makes a buyer tick, you can craft your sales proposal to satisfy his particular needs. This makes all the difference when you are in a highly competitive situation. When you are wearing your sales hat, a big part […] Read more »

Application Temperature Range

To avoid problems with vinyl or any other pressure-sensitive material, carefully read the vinyl manufacturer’s technical data sheet. Product bulletins will usually contain all of the information you need, including application temperature range. The application temperature range for most vinyl films is usually between 50⁰ and 90⁰F (10⁰ to 32⁰ C). For some films, the minimum application temperature […] Read more »