Which Typeface Should You Use?

Readability and Legibility

When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a serif font. We are more familiar with this font, and more comfortable when reading it. Readability, however, isn’t the same thing as legibility. Times Roman may be more pleasing to our eyes, but that doesn’t make it more legible.

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Window Graphics and Window Displays

It’s Not Just Window Dressing We all know that the economic recovery is anemic – arguably the worst recovery since the Great Depression. Drive through any business district in any town and you will witness one vacant storefront after another. A conservative estimate is at least 10% of our nation’s retailers are in financial trouble.  Read more »

Vinyl Application Tool Box

At a vehicle wrap workshop I spoke with a “old school” decal installer who scoffed at new tools that were being demonstrated.  “Why do you need to buy another gimmick for vinyl application?” According to him, all you need to apply vinyl graphics is a squeegee, rivet brush, knife, tape measure, propane torch and air […] Read more »

Printing and Painting Problems Caused by Static Electricity

In much of the country September ushers in climatic changes. As the autumn air becomes colder, the humidity of the air outdoors decreases.  The drop in humidity can result in an increase of problems related with static electricity. Static problems in print shops are further exacerbated, as we switch from air conditioning to a heating cycle.   Read more »