Why do you need to understand the advertising opportunities in stadiums? So you can help to sell it to your client. Discover what you need to know about stadium wrappings sporty opportunity. Read more »
When Ink Is Not the Problem with Digital Printing, Part I
Variables like surface tension, media expansion and ink absorption take on new dimensions on larger substrates. If the paper doesn’t advance, it could cause blobs of ink or other ugly outcomes. If the media stretches even a little, you could get blurs. Tiling can become a challenge on larger prints. Read on to discover what […] Read more »
When Ink Is Not the Problem with Digital Printing, Part II
Beyond dust and dirt, several factors impact the ink’s ability to stick to the substrate. The carrier aqueous-based or solvent-based is another key factor in the final outcome. Then there’s calibration. Read more »
Ink, Glorious Ink
You have two choices: buy cheap ink and yield cheap signs, or buy quality ink and yield quality signs. Find out why ink makes such a dramatic difference in large-format printing. Read more »
Preparing Floors for Floor Graphics
Learn how to how to laminate the graphic, how to place it, how to prep the surface, and how to install the graphic so it will stay put and do its job. With floor graphics representing a $2 billion industry, can you really afford not to get involved? The answer for most of you is […] Read more »
Learning the Language of Light for Trade Show Signage
Get some tips and tricks for communicating with the language of light so you can offer value-added advice to your customers. Sign makers can cash-in on fabricating trade show signage, but if you don’t understand lighting, then that signage may not offer customers the desired return on their investment. Learn about lighting and become a […] Read more »
What You Need to Know About Varnish in the Digital Printing Arena
There’s more than one way to varnish. And there’s more than one way to make a mess with varnish, too. The good news is, if you use the right printer and the right materials, varnishing can add profits to your bottom line. Read more »
Marketing Neon In The New Millennium
LED vendors have done a masterful job of marketing their technologies, but the neon industry is fighting fire with fire. With the rise of LEDs and fiber optics in the illuminated sign field, neon has come under fire. Some county sign ordinances are even outlawing neon. But the industry is not rolling over and playing […] Read more »
New Mexico Neon on Route 66
Sign makers are getting their kicks restoring vintage neon signs along New Mexico’s portion of Route 66. Brightly-lit sombreros and teepees are entertaining youngsters who are anxious to arrive at their destinations. And many other characters and critters that personify Route 66 are once again being lit up with pride. Read more »
Marvelous Magnets Can Open Up New Revenues from Tradeshows to Vehicles
What do you get when you combine magnets with vinyl? Some marvelously magnetic creations that demand attention. Flexible magnets are opening new marketing doors for companies large and small. In fact, the possibilities are virtually as endless as your imagination. Read more »
