Marketing Neon In The New Millennium

LED vendors have done a masterful job of marketing their technologies, but the neon industry is fighting fire with fire.

With the rise of LEDs and fiber optics in the illuminated sign field, neon has come under fire. Some county sign ordinances are even outlawing neon. But the industry is not rolling over and playing dead. In fact, neon manufacturers and fabricators are fighting back with marketing strategies that promise to keep the industry’s light aglow in the 21st century and beyond.

Read more »