Product news and information for the sign, screen and graphic arts trade
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Walk-in business is usually easy money. That’s because it is more about the customer buying than about you selling. Real selling, in which you must hunt for new business, isn’t so easy. It fact, it can be a complex process. First you need to track down viable prospects: those who need your products and services […] Read more »
I cannot think of another business with so many cross selling opportunities as sign makers have. If you are unfamiliar with the term cross selling, all it means is selling a current customer, such as a fleet graphics account, other products and services, such as posters, window graphics and window displays, wall graphics, hanging signage, […] Read more »
What makes painting a challenge for sign makers, compared to vinyl application, are all of the variables. And with each variable the chance that what can go wrong increases. In fact, it seems that that guy Murphy has stacked the odds against us. Our only recourse is to identify the causes of our failures and […] Read more »
With the right film, the right application tools and the right techniques, vinyl graphics can be applied to textured wall surfaces such brick and concrete block. Many of old time decal applicators would heat a cast vinyl with an industrial heat gun, and burnish the hot, pliable film into the textured surface using a rivet […] Read more »
Applying vinyl graphics on vehicle surfaces with rivets is challenging for most sign makers. Vinyl failures to these surfaces are all too common. Here are some tips and procedures, used by professional decal installers, which will make these demanding applications easier and more trouble-free. Read more »
Sign makers should assume that many of their customers will do some pretty stupid things when cleaning graphics. For this reason they must provide the end user with instruction covering proper cleaning and care of any graphics. When I sold fleet graphics, many years ago, I would give my customers an instruction sheet which included the do’s and don’ts listed […] Read more »
Laminated vinyl material is still the most popular choice among sign makers for banner applications. A wide range of material is available for both outdoor and indoor applications. Read more »
An onsite vehicle survey is critical, because it affects many aspects of the job — design, material selection, estimating, production planning and installation. Important details can be overlooked when you rely solely on customer-supplied information. Read more »
Floor Graphics Represent a $2 Billion Market for the Sign and Point-Of-Purchase Industries. Jim Hingst Explains the Opportunities, Material Requirements and Application Techniques… Read more »
The tack level of an application tape describes the stickiness of the adhesive. Most sign makers use a standard grade application tape with a high tack adhesive, such as RTape ApliTape™ 4075 or Conform® 4075RLA. Read more »
