Product news and information for the sign, screen and graphic arts trade
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Why should anyone choose your sign shop rather than your competitors’ shops? As a marketer, this is the first question that you should ask yourself? If you can’t articulate your company’s unique product differential, you are leaving your chances for success up to chance. Read more »
Even if you are the president of the United States, there isn’t much you can do to change world economic conditions. Instead of crying in your beer or just drinking more of it, what you can change is how you conduct your business. As my former boss (and former Marine) Gordon McAllister would say to encourage […] Read more »
New drywall must be primed and painted properly to ensure good adhesion of pressure-sensitive vinyl wall graphics. You wouldn’t think that applying vinyl wall graphics to newly painted drywall should be a problem. Of course, problems can and do happen. Especially when contractors rush to get the job done. Read more »
Unlike solvent, eco-solvent or water-based inks, UV-curable inks do not evaporate into the air. Instead these inks dry or “cure” instantly through a polymerization process. This process is initiated by exposing the inks to a certain spectrum and intensity of UV light. Read more »
Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »
A Horse Of A Different Color…learn how colors can change in appearance under different lighting conditions. Read more »
It’s Not Just Window Dressing We all know that the economic recovery is anemic – arguably the worst recovery since the Great Depression. Drive through any business district in any town and you will witness one vacant storefront after another. A conservative estimate is at least 10% of our nation’s retailers are in financial trouble. Read more »
At a vehicle wrap workshop I spoke with a “old school” decal installer who scoffed at new tools that were being demonstrated. “Why do you need to buy another gimmick for vinyl application?” According to him, all you need to apply vinyl graphics is a squeegee, rivet brush, knife, tape measure, propane torch and air […] Read more »
In much of the country September ushers in climatic changes. As the autumn air becomes colder, the humidity of the air outdoors decreases. The drop in humidity can result in an increase of problems related with static electricity. Static problems in print shops are further exacerbated, as we switch from air conditioning to a heating cycle. Read more »
Don’t let a failure define you. The key is not to dwell on setbacks. Learn from your mistakes. Read more »
