The process of removing vinyl films generally requires the use of both heat and chemicals. Some removers contain hazardous chemicals, such as toluene, that can cause health problems. Before using any chemical remover, read the manufacturer’s MSDS sheet and instruction bulletin. Always wear the recommended safety equipment. Read more »
Jumpstarting Your Business Recovery
“In good times people party, in bad times people ponder,” declares self-help guru Tony Robbins. If your business has slowed during the country’s coronavirus shutdown, you most likely have pondered how to jumpstart your sales and marketing efforts. Here are some immediate actions to take: Read more »
The Benefits of UV Curable Inkjet Inks
Compared to solvent and ecosolvent inks, UV curable inks have several advantages. No VOCs to pollute the air; the inks dry fast but don’t clog in the print head; and good adhesion to a wide range of substrates, including styrene, expanded PVC, polycarbonate, acrylic, gatorboard and corrugated polypropylene. Read more »
QR Codes: Window of Opportunity for Marketers?
If a picture is worth a thousand words, a QR or “Quick Reference” code could be worth a million. That’s because it provides the viewer with a doorway from a printed medium to unlimited interactive online content. Read more »
Defining Your Unique Selling Proposition
Why should anyone choose your sign shop rather than your competitors’ shops? As a marketer, this is the first question that you should ask yourself? If you can’t articulate your company’s unique product differential, you are leaving your chances for success up to chance. Read more »
Sales Survival in an Anemic Economy
Even if you are the president of the United States, there isn’t much you can do to change world economic conditions. Instead of crying in your beer or just drinking more of it, what you can change is how you conduct your business. As my former boss (and former Marine) Gordon McAllister would say to encourage […] Read more »
Priming and Painting for Wall Graphics Applications
New drywall must be primed and painted properly to ensure good adhesion of pressure-sensitive vinyl wall graphics. You wouldn’t think that applying vinyl wall graphics to newly painted drywall should be a problem. Of course, problems can and do happen. Especially when contractors rush to get the job done. Read more »
What Makes UV Curable Inkjet Inks Work?
Unlike solvent, eco-solvent or water-based inks, UV-curable inks do not evaporate into the air. Instead these inks dry or “cure” instantly through a polymerization process. This process is initiated by exposing the inks to a certain spectrum and intensity of UV light. Read more »
Which Typeface Should You Use?
Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »
How Dyes and Pigments Differ
The chemicals that color our world, whether we are painting or digitally printing or decorating fabric, fall into two categories: dyes and pigments. Both types of colorants add color to materials ranging from wood, paper, textiles, glass, plastic, ceramic glazes and even concrete. Each type of colorant, however, is very different with respect to chemical composition, solubility, durability […] Read more »
