A Horse Of A Different Color…learn how colors can change in appearance under different lighting conditions. Read more »
Window Graphics and Window Displays
It’s Not Just Window Dressing We all know that the economic recovery is anemic – arguably the worst recovery since the Great Depression. Drive through any business district in any town and you will witness one vacant storefront after another. A conservative estimate is at least 10% of our nation’s retailers are in financial trouble. Read more »
Vinyl Application Tool Box
At a vehicle wrap workshop I spoke with a “old school” decal installer who scoffed at new tools that were being demonstrated. “Why do you need to buy another gimmick for vinyl application?” According to him, all you need to apply vinyl graphics is a squeegee, rivet brush, knife, tape measure, propane torch and air […] Read more »
Printing and Painting Problems Caused by Static Electricity
In much of the country September ushers in climatic changes. As the autumn air becomes colder, the humidity of the air outdoors decreases. The drop in humidity can result in an increase of problems related with static electricity. Static problems in print shops are further exacerbated, as we switch from air conditioning to a heating cycle. Read more »
Overcoming Failure
Don’t let a failure define you. The key is not to dwell on setbacks. Learn from your mistakes. Read more »
The Screen Printing Frame
Regardless of whether you are using a sophisticated commercial press or one that you made yourself, it consists of three primary components: the work surface, the squeegee, and the frame. The work surface or bed of the press should be perfectly smooth and flat. Imperfections in the work surface show up as imperfections in the […] Read more »
Pre-Call Planning for More Effective Sales Calls
Sales opportunities don’t come easy. We can spend hundreds to thousands of dollars on direct mail, email campaigns or traditional advertising. Many of us also spend hours on the phone making prospecting calls. A high percentage of these phone calls end up in rejection and frustration. Read more »
Pursuing the Vehicle Wrap Business
A full wrap is next to impossible to ignore, which makes it an excellent advertising vehicle. When I sold fleet graphics, I always emphasized the advertising value in terms of the cost per thousand of visual impressions. These are terms that marketing and advertising managers and top business executives will understand. Read more »
Defining Your Unique Selling Proposition
Why should anyone choose your sign shop rather than your competitors’ shops? As a marketer, this is the first question that you should ask yourself? If you can’t articulate your company’s unique product differential, you are leaving your chances for success up to chance. Read more »
Intercoat Adhesion
Intercoat adhesion refers to either the bond of a primer coat to a substrate, or to the adhesion of one coating to another. In many cases, a primer or top coat bonds to the primer or another coating mechanically. Although you may not see microscopic imperfections on a surface, a primer or paint will grip […] Read more »
