If a picture is worth a thousand words, a QR or “Quick Reference” code could be worth a million. That’s because it provides the viewer with a doorway from a printed medium to unlimited interactive online content. Read more »
Defining Your Unique Selling Proposition
Why should anyone choose your sign shop rather than your competitors’ shops? As a marketer, this is the first question that you should ask yourself? If you can’t articulate your company’s unique product differential, you are leaving your chances for success up to chance. Read more »
Sales Survival in an Anemic Economy
Even if you are the president of the United States, there isn’t much you can do to change world economic conditions. Instead of crying in your beer or just drinking more of it, what you can change is how you conduct your business. As my former boss (and former Marine) Gordon McAllister would say to encourage […] Read more »
Priming and Painting for Wall Graphics Applications
New drywall must be primed and painted properly to ensure good adhesion of pressure-sensitive vinyl wall graphics. You wouldn’t think that applying vinyl wall graphics to newly painted drywall should be a problem. Of course, problems can and do happen. Especially when contractors rush to get the job done. Read more »
What Makes UV Curable Inkjet Inks Work?
Unlike solvent, eco-solvent or water-based inks, UV-curable inks do not evaporate into the air. Instead these inks dry or “cure” instantly through a polymerization process. This process is initiated by exposing the inks to a certain spectrum and intensity of UV light. Read more »
Which Typeface Should You Use?
Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »
How Dyes and Pigments Differ
The chemicals that color our world, whether we are painting or digitally printing or decorating fabric, fall into two categories: dyes and pigments. Both types of colorants add color to materials ranging from wood, paper, textiles, glass, plastic, ceramic glazes and even concrete. Each type of colorant, however, is very different with respect to chemical composition, solubility, durability […] Read more »
Digital Printing and Metamerism
A Horse Of A Different Color…learn how colors can change in appearance under different lighting conditions. Read more »
Window Graphics and Window Displays
It’s Not Just Window Dressing We all know that the economic recovery is anemic – arguably the worst recovery since the Great Depression. Drive through any business district in any town and you will witness one vacant storefront after another. A conservative estimate is at least 10% of our nation’s retailers are in financial trouble. Read more »
Printing and Painting Problems Caused by Static Electricity
In much of the country September ushers in climatic changes. As the autumn air becomes colder, the humidity of the air outdoors decreases. The drop in humidity can result in an increase of problems related with static electricity. Static problems in print shops are further exacerbated, as we switch from air conditioning to a heating cycle. Read more »