Product news and information for the sign, screen and graphic arts trade
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For years I have used email marketing to introduce products, generate sales leads and complement other marketing efforts, such as telemarketing, social media and face-to-face selling. While I have had good luck in using email to deliver my message, success is far from guaranteed. In fact, most emails are never opened, even if the reader […] Read more »
We all would like to accomplish more in the time that we have. If you have taken a time management course, you probably are aware of many of the techniques that I list below. This list is a reminder of what you should be doing. If you put these reminders into practice, you should achieve […] Read more »
Fire is undiscriminating. It can flare up at any time. And can happen to anyone. After finishing a vinyl graphics application job, a former colleague and mentor had loaded the back seat of his car with rags which had been soaked in solvent for cleaning, before heading down the road. As John drove, he […] Read more »
Just before the beginning of WWII, American chemists developed synthetic polyamides. Polyamides are complex molecules called polymers, which are comprised of smaller “amide” monomers. In nature, these polyamide molecules occur as proteins in fibers, such as silk and wool. In the modern world, the best known polyamides are nylons. Because of their strength, elasticity and […] Read more »
Discover which SEF heat transfer film to use when decorating leather. Avoid problems which could cost loss of time and materials, when making appliques. Read more »
Discover the most important considerations when shopping for a press… Read more »
People make their buying decisions based on a number of different motivations. If you can discover what makes a buyer tick, you can craft your sales proposal to satisfy his particular needs. This makes all the difference when you are in a highly competitive situation. When you are wearing your sales hat, a big part […] Read more »
To avoid problems with vinyl or any other pressure-sensitive material, carefully read the vinyl manufacturer’s technical data sheet. Product bulletins will usually contain all of the information you need, including application temperature range. The application temperature range for most vinyl films is usually between 50⁰ and 90⁰F (10⁰ to 32⁰ C). For some films, the minimum application temperature […] Read more »
For many indoor applications, you can generally leave most paper application tapes on vinyl graphics for a year or longer, provided that the graphics are stored away from sunlight in moderate temperatures. Read more »
Years ago professional decal installers were taught to install vinyl graphics in a relaxed state without stretching the film. While vinyl films today are much more robust and can withstand the stresses encountered when wrapping a vehicle, you are much less likely to experience film failure, if you adhere to some of the old rules. […] Read more »
