You’ve invested in top-notch vinyl. You’ve spent hours designing and printing your graphics. You’ve gathered your tools and prepared the substrate. Now your customer is anxiously awaiting delivery. There’s no time for mistakes. You can’t risk damaging the vinyl or the substrate and you want to make sure the client doesn’t do damage over the […] Read more »
Is Your Business Flex-ible?
If you haven’t explored flexible face signage, then you could be missing out on yet another way to build your business. Discover the benefits of flexible-face signage and add another service to your growing sign shop. Flexible-face is not exactly the new kid in town. Sign makers have been using flexible-faces for everything from […] Read more »
Tri-Message on a Truck
Mobile Tri-Message signage is changing the face of the billboard industry. Mobile billboard trucks are adding yet another dimension to the advertising mix. So what do you get when you cross three-message displays with mobile billboard trucks? You get a whole new realm of possibilities for advertisers. Read more »
Vinyl Techniques: Considering Environmental Conditions
While an indoor facility with controlled temperatures is an ideal atmosphere for vinyl application, that is not always an option. Many smaller shops do not have garages large enough to hold vehicles and storefront windows are subject to external temperatures. All cut, weed, mask and release operations are subject to the conditions of the environment. […] Read more »
Boosting Adhesion in Dry Applications
The line is seemingly split right down the middle between accomplished, professional installers and less experienced applicators. The bottom line is your choice of wet or dry application will depend on the application situation and your skill level. While beginners often start off with wet applications, abandoning the solutions and installing dry offers many advantages. Read more »
Benefits of Advertising in Any Economy
Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets. So says a business-to-business (b-to-b) media study conducted by Yankelovich Partners and Harris Interactive. The study showed more than 85 percent of business executives believe advertising during a down economy is extremely important. B-to-b media […] Read more »
Venturing into Vehicle Wrapping, Part III: Installation
In parts one and two of this series, we discussed how to get into vehicle wrapping, how to design for wraps and how to prepare the vehicle for installation. In part three we take an in-depth look at the installation process from start to finish. Read on to learn some well-kept secret tricks of the […] Read more »
Venturing into Vehicle Wrapping, Part II: Design and Preparation
Design work for vehicle wrapping is much different than design work for flat graphics or banners or any other vinyl application, according to experts, and preparing vehicles for installation is critical to the appearance and life of the wrap. In part one of this series, we discussed the benefits of venturing into vehicle wrapping and […] Read more »
Venturing into Vehicle Wrapping Part I
Some sign makers are exploring vehicle wrapping as a lucrative add-on to their current workload while others are launching entire businesses targeting this fast-growth medium. Small businesses, large corporations, media outlets and others that want to attract attention are turning to vehicle advertising as a means to that end. But be warned: vehicle wrapping is […] Read more »
The Ever-Changing World of Ink for Digital Printing
The wonderful world of ink has undergone major changes in the past few years. We’ve seen the introduction of ultraviolet curable inks. Solvent inks are now readily available as mild solvents. And environmentally friendly inks that allow sign makers to print on just about any substrate are broadening the industry’s capabilities. These ink breakthroughs are […] Read more »
