What Motivates a Buyer

People make their buying decisions based on a number of different motivations.  If you can discover what makes a buyer tick, you can craft your sales proposal to satisfy his particular needs. This makes all the difference when you are in a highly competitive situation. When you are wearing your sales hat, a big part […] Read more »

Application Temperature Range

To avoid problems with vinyl or any other pressure-sensitive material, carefully read the vinyl manufacturer’s technical data sheet. Product bulletins will usually contain all of the information you need, including application temperature range. The application temperature range for most vinyl films is usually between 50⁰ and 90⁰F (10⁰ to 32⁰ C). For some films, the minimum application temperature […] Read more »

Why Install Graphics in a Relaxed State

Years ago professional decal installers were taught to install vinyl graphics in a relaxed state without stretching the film. While vinyl films today are much more robust and can withstand the stresses encountered when wrapping a vehicle, you are much less likely to experience film failure, if you adhere to some of the old rules. […] Read more »

Why Paint and Pigments Degrade

Paint and pigment selection is extremely important for the serious artists because the colors used in the works of art are subject to degradation. Some of the great works of artists, such as Vincent van Gogh, are either fading, flaking, cracking, chalking or darkening. Read more »