Learning the Language of Light for Trade Show Signage

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Get some tips and tricks for communicating with the language of light so you can offer value-added advice to your customers.

Sign makers can cash-in on fabricating trade show signage, but if you don’t understand lighting, then that signage may not offer customers the desired return on their investment. Learn about lighting and become a signage consultant instead of just a sign maker. Read more »

Marketing Neon In The New Millennium

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LED vendors have done a masterful job of marketing their technologies, but the neon industry is fighting fire with fire. With the rise of LEDs and fiber optics in the illuminated sign field, neon has come under fire. Some county sign ordinances are even outlawing neon. But the industry is not rolling over and playing […] Read more »

New Mexico Neon on Route 66

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Sign makers are getting their kicks restoring vintage neon signs along New Mexico’s portion of Route 66. Brightly-lit sombreros and teepees are entertaining youngsters who are anxious to arrive at their destinations. And many other characters and critters that personify Route 66 are once again being lit up with pride. Read more »

Illuminated Signs Help McGruff Take a Bite Out of Crime

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The National Crime Prevention Council sanctions illuminated signs as a crime prevention tool. Find out how on-premise signs can help your business ­ and your community. Need a new angle to sell on-premise illuminated signs? Several studies that show lighted signs help reduce crime are good weapons in your sales arsenal. Read more »

Cleaning Vinyl Graphics

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Sign makers should assume that many of their customers will do some pretty stupid things when cleaning graphics. For this reason they must provide the end user with instruction covering proper cleaning and care of any graphics.  When I sold fleet graphics, many years ago, I would give my customers an instruction sheet which included the do’s and don’ts listed […] Read more »

The New American Sign Museum

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A Dream Comes True With the opening of the new American Sign Museum  on June 23 this year, museum founder Tod Swormstedt achieved one of his dreams. As I walked past the brightly lit exhibits, I thought about what Napoleon Hill, author of Think and Grow Rich, had said: what a man can conceive of and […] Read more »