Constructing More Persuasive Sales Presentations

Early in my sales career I was taught that the job of a salesperson was similar to that of a lawyer presenting his case. Just as an attorney presents proof in court, you provide your prospect with evidence to support your product or offer. As your jury, if your prospect is not moved by your […] Read more »

Optimal Application Temperature for Vinyl Graphics

To avoid problems with vinyl or any other pressure-sensitive material, carefully read the vinyl manufacturer’s technical data sheet. Product bulletins will usually contain all of the information you need, including application temperature range. The application temperature range for most vinyl films is usually between 50⁰ and 90⁰F (10⁰ to 32⁰ C). For some films, the minimum application temperature […] Read more »

How to Make Vinyl Film Removals Easier and Faster

The process of removing vinyl films generally requires the use of  both heat and chemicals. Some removers contain hazardous chemicals, such as toluene, that can cause health problems. Before using any chemical remover, read the manufacturer’s MSDS sheet and instruction bulletin. Always wear the recommended safety equipment. Read more »

Which Typeface Should You Use?

Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »

Supply55 releases ReelPRO V2™ a universal take-up system for wide format printers and laminators

ReelPRO V2 is an affordable, easy to install, easy to use universal take-up system allowing users to improve efficiency and profitability when printing longer jobs; vehicle wraps, banners, wallpaper and signs. ReelPRO V2 is compatible with all wide format printers and laminators allowing shops to incorporate the system easily into their workflow and use it […] Read more »

Why Install Graphics in a Relaxed State

Years ago professional decal installers were taught to install vinyl graphics in a relaxed state without stretching the film. While vinyl films today are much more robust and can withstand the stresses encountered when wrapping a vehicle, you are much less likely to experience film failure, if you adhere to some of the old rules. […] Read more »

Preventing Wall Graphics Failures

Getting good adhesion to painted wall surfaces has been a problem for sign makers and the manufacturers of vinyl films. Flat finish paints are especially a problem. To help your customer avoid the pitfalls that result in vinyl graphics falling off the wall, here are some guidelines to follow before beginning a wall graphics installation. Read more »

How to Prevent Edge Peeling

Edge peeling usually makes every sign maker’s list of top vinyl problems. Failure to properly clean the substrate and failure to resqueegee the graphic after removing the application tape causes many edge lifting problems. While graphics installers often get blamed if a problem occurs, application mistakes aren’t the only reasons. Read more »