Early in my sales career I was taught that the job of a salesperson was similar to that of a lawyer presenting his case. Just as an attorney presents proof in court, you provide your prospect with evidence to support your product or offer. As your jury, if your prospect is not moved by your argument or convinced by your supporting documentation, the verdict goes against you and your competitor makes the sale. If you present a more persuasive case and the decision is in your favor, you get the order.
Read more »Digital Printing and Metamerism
A Horse Of A Different Color…learn how colors can change in appearance under different lighting conditions. Read more »
Printing and Painting Problems Caused by Static Electricity
In much of the country September ushers in climatic changes. As the autumn air becomes colder, the humidity of the air outdoors decreases. The drop in humidity can result in an increase of problems related with static electricity. Static problems in print shops are further exacerbated, as we switch from air conditioning to a heating cycle. Read more »
Eliminate waste and improve efficiency with ReelPRO V2 Professional Take-Up Systems. Print unattended and hands-free.
The Screen Printing Frame
Regardless of whether you are using a sophisticated commercial press or one that you made yourself, it consists of three primary components: the work surface, the squeegee and the frame. The work surface or bed of the press should be perfectly smooth and flat. Imperfections in the work surface show up as imperfections in the […] Read more »
What You Must Know to Select the Right Screen Print Fabric
One of the most important aspects of screen printing is selecting the right screen print fabric for the job. The screen print fabric serves two key functions. First, it supports the stencil. And second, it allows for and regulates the flow of ink onto the substrate. In fact, the screen print fabric is critical in […] Read more »
