Constructing More Persuasive Sales Presentations

Early in my sales career I was taught that the job of a salesperson was similar to that of a lawyer presenting his case. Just as an attorney presents proof in court, you provide your prospect with evidence to support your product or offer. As your jury, if your prospect is not moved by your argument or convinced by your supporting documentation, the verdict goes against you and your competitor makes the sale. If you present a more persuasive case and the decision is in your favor, you get the order.

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Where Social Media Fits in Your Marketing Plan

Selling was so much easier when I first hit the streets nearly forty-five years ago. At my first sales job, I didn’t even need to do any prospecting. Telemarketers unearthed all of the leads. In most cases, they even made the appointment for me. My task was to make the presentation and close the sale. Read more »

Optimal Application Temperature for Vinyl Graphics

To avoid problems with vinyl or any other pressure-sensitive material, carefully read the vinyl manufacturer’s technical data sheet. Product bulletins will usually contain all of the information you need, including application temperature range. The application temperature range for most vinyl films is usually between 50⁰ and 90⁰F (10⁰ to 32⁰ C). For some films, the minimum application temperature […] Read more »

Which Typeface Should You Use?

Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »

Vinyl Application Tool Box

At a vehicle wrap workshop I spoke with a “old school” decal installer who scoffed at new tools that were being demonstrated.  “Why do you need to buy another gimmick for vinyl application?” According to him, all you need to apply vinyl graphics is a squeegee, rivet brush, knife, tape measure, propane torch and air […] Read more »

NEPATA Digital Summit 2020

Save the date so you can participate in the NEPATA Digital Summit Tuesday, March 31st through April 2nd, 2020. Read more »

Pursuing the Vehicle Wrap Business

A full wrap is next to impossible to ignore, which makes it an excellent advertising vehicle. When I sold fleet graphics, I always emphasized the advertising value in terms of the cost per thousand of visual impressions. These are terms that marketing and advertising managers and top business executives will understand. Read more »

NEPATA UA1900 ADWS Slitting Mash Up

Watch the NEPATA Slitting Mash Up: https://vimeo.com/358078796. Take your slitting workflow to the next level with a NEPATA UA1900 ADWS Slitter or NEPATA UA1650 ADWS Rewinder / Slitter; VHB Tape, Banner, Sublimation Paper, Flock / HTV, Vinyl, Application Tape, Reflective, Double Sided Tape, Magnetic Material, Window Tint Film and More. Read more »