Constructing More Persuasive Sales Presentations

Early in my sales career I was taught that the job of a salesperson was similar to that of a lawyer presenting his case. Just as an attorney presents proof in court, you provide your prospect with evidence to support your product or offer. As your jury, if your prospect is not moved by your argument or convinced by your supporting documentation, the verdict goes against you and your competitor makes the sale. If you present a more persuasive case and the decision is in your favor, you get the order.

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Caring for Garments with Heat Transfer Vinyl

I am frequently asked how many times you can wash a garment with a heat transfer vinyl applique before it deteriorates. Durability of this material all depends on the specific type of heat transfer vinyl that you are using and garment care. If you are washing and drying the garment properly, a high quality heat transfer vinyl […] Read more »

Where Social Media Fits in Your Marketing Plan

Selling was so much easier when I first hit the streets nearly forty-five years ago. At my first sales job, I didn’t even need to do any prospecting. Telemarketers unearthed all of the leads. In most cases, they even made the appointment for me. My task was to make the presentation and close the sale. Read more »

How to Troubleshoot and Prevent Paint Problems

What makes painting a challenge for sign makers, compared to vinyl application, are all of the variables. And with each variable the chance that what can go wrong increases. In fact, it seems that that guy Murphy has stacked the odds against us. Our only recourse is to identify the causes of our failures and learn how […] Read more »

Optimal Application Temperature for Vinyl Graphics

To avoid problems with vinyl or any other pressure-sensitive material, carefully read the vinyl manufacturer’s technical data sheet. Product bulletins will usually contain all of the information you need, including application temperature range. The application temperature range for most vinyl films is usually between 50⁰ and 90⁰F (10⁰ to 32⁰ C). For some films, the minimum application temperature […] Read more »

How to Make Vinyl Film Removals Easier and Faster

The process of removing vinyl films generally requires the use of  both heat and chemicals. Some removers contain hazardous chemicals, such as toluene, that can cause health problems. Before using any chemical remover, read the manufacturer’s MSDS sheet and instruction bulletin. Always wear the recommended safety equipment. Read more »

The Benefits of UV Curable Inkjet Inks

Compared to solvent and ecosolvent inks, UV curable inks have several advantages. No VOCs to pollute the air; the inks dry fast but don’t clog in the print head; and good adhesion to a wide range of substrates, including styrene, expanded PVC, polycarbonate, acrylic, gatorboard and corrugated polypropylene. Read more »

Priming and Painting for Wall Graphics Applications

New drywall must be primed and painted properly to ensure good adhesion of pressure-sensitive vinyl wall graphics. You wouldn’t think that applying vinyl wall graphics to newly painted drywall should be a problem. Of course, problems can and do happen. Especially when contractors rush to get the job done. Read more »

Which Typeface Should You Use?

Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »