Constructing More Persuasive Sales Presentations

Early in my sales career I was taught that the job of a salesperson was similar to that of a lawyer presenting his case. Just as an attorney presents proof in court, you provide your prospect with evidence to support your product or offer. As your jury, if your prospect is not moved by your […] Read more »

Where Social Media Fits in Your Marketing Plan

Selling was so much easier when I first hit the streets nearly forty-five years ago. At my first sales job, I didn’t even need to do any prospecting. Telemarketers unearthed all of the leads. In most cases, they even made the appointment for me. My task was to make the presentation and close the sale. Read more »

How to Troubleshoot and Prevent Paint Problems

What makes painting a challenge for sign makers, compared to vinyl application, are all of the variables. And with each variable the chance that what can go wrong increases. In fact, it seems that that guy Murphy has stacked the odds against us. Our only recourse is to identify the causes of our failures and learn how […] Read more »

Essential Solvents for Sign Painters

Here’s detailed information on solvents used in sign painting. Solvents described include Pure Gum Turpentine, Mineral Spirits, Lacquer Thinner, Toluene, VM&P Naphtha and Xylene. Hingst extensively covers solvent safety, the new safety data sheets and the HazCom2012 standards.  Read more »

How to Make Vinyl Film Removals Easier and Faster

The process of removing vinyl films generally requires the use of  both heat and chemicals. Some removers contain hazardous chemicals, such as toluene, that can cause health problems. Before using any chemical remover, read the manufacturer’s MSDS sheet and instruction bulletin. Always wear the recommended safety equipment. Read more »

The Benefits of UV Curable Inkjet Inks

Compared to solvent and ecosolvent inks, UV curable inks have several advantages. No VOCs to pollute the air; the inks dry fast but don’t clog in the print head; and good adhesion to a wide range of substrates, including styrene, expanded PVC, polycarbonate, acrylic, gatorboard and corrugated polypropylene. Read more »

Which Typeface Should You Use?

Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] Read more »