Constructing More Persuasive Sales Presentations

Early in my sales career I was taught that the job of a salesperson was similar to that of a lawyer presenting his case. Just as an attorney presents proof in court, you provide your prospect with evidence to support your product or offer. As your jury, if your prospect is not moved by your argument or convinced by your supporting documentation, the verdict goes against you and your competitor makes the sale. If you present a more persuasive case and the decision is in your favor, you get the order.

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Printing and Painting Problems Caused by Static Electricity

In much of the country September ushers in climatic changes. As the autumn air becomes colder, the humidity of the air outdoors decreases.  The drop in humidity can result in an increase of problems related with static electricity. Static problems in print shops are further exacerbated, as we switch from air conditioning to a heating cycle.   Read more »

The Screen Printing Frame

Regardless of whether you are using a sophisticated commercial press or one that you made yourself, it consists of three primary components: the work surface, the squeegee, and the frame. The work surface or bed of the press should be perfectly smooth and flat. Imperfections in the work surface show up as imperfections in the […] Read more »

The Screen Printing Frame

  Regardless of whether you are using a sophisticated commercial press or one that you made yourself, it consists of three primary components: the work surface, the squeegee and the frame.  The work surface or bed of the press should be perfectly smooth and flat. Imperfections in the work surface show up as imperfections in the […] Read more »

Selecting Your Drawing Pencils

  Before putting pencil to paper, you should decide on the best pencils for your style of drawing. Some of the top brands are on the market are Caran D’ache, Derwent, Faber-Castell, Prismacolor and Staedtler. Each brand has its own characteristics, so you need to do a little experimenting to decide which one you prefer […] Read more »

Characteristics of Pigments Compared to Dyes

How Pigments and Dyes Differ What is the difference between pigments and dyes? The easy answer is that dyes are soluble, while pigments are insoluble. So much for easy answers! When we scratch beneath the surface, differences between these two classes of colorants are much more complex. Read more »