Product news and information for the sign, screen and graphic arts trade
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In Sign Media Canada , Jodie Sawyer of Flexcon writes: “Floor graphics have been used in the retail sector for years to help shoppers find products on shelves or to direct their attention to special merchandising promotions. Studies have shown they typically result in a seven to 16 per cent sales lift. Read more »
For years I have recommended edge sealing the RTape VinylEfx® films with SuperFrog’s Frog Juice, which is an acrylic enamel automotive grade clear coat. While it is great for protecting vinyl graphics, you can also use it for other applications, such as clear coating digital prints and even gold leaf. Read more »
Popularity of colors among designers and consumers can vary from year to year. To keep pace with color trends, vinyl film manufacturers and paint companies try to gauge changes in the marketplace. Colors from the world of fashion and interior décor have impacted color selection in the automotive market and in corporate graphics. Bold and […] Read more »
When you are buying any digital printer, here are some things that you should consider, especially if you are a first time buyer: Anything mechanical can breakdown. What reputation does the manufacturer have for building reliable equipment? In the event of a problem, what service and technical support does the manufacturer provide? Read more »
Large format printers with special inks are producing top quality prints that sell in museums for tens of thousands of dollars. Find out what you need to know to take your cut by producing these fine art prints. Read more »
Thermoplastic and thermoset plastics are both comprised of very large polymer chains. Both have similarly sounding names. Each type of plastic, however, is very unique. Here’s how thermoplastics and thermosets differ. Cast vinyls are thermoplastics, which are very soft and conformable films, suitable for fleet graphics application over rivets and corrugations. Photo courtesy of Nazdar. Read more »
From time to time application tape will tear when you least expect it. When this happens the graphics can be trashed. Frustrated sign makers want to know the cause of these mishaps. There’s no one single answer why this happens. Application tape can tear when it is unwound for a variety of reasons. Here are […] Read more »
If you are spray painting or airbrushing an enamel, a dust mask will not provide you with adequate protection. Prolonged exposure to the chemicals in paints can make you sick and eventually could kill you. Read more »
The most competitive sign shops are using estimating software to offer up accurate pricing in a flash. Are you keeping up with those Joneses? Estimating software. It may not be the sexiest of sign shop topics, but it’s one that can add to your top line and your bottom line. Read more »
Butch ‘Superfrog’ Anton shares his secrets of his success in selling airbrushed vinyl. Hint: it’s a three-tiered pricing approach. Read on to learn more. It’s time to get a return on the time and money you’ve invested into becoming an expert at airbrushing on vinyl. Learn how to generate a buzz and close the sale […] Read more »
