In Sign Media Canada , Jodie Sawyer of Flexcon writes: “Floor graphics have been used in the retail sector for years to help shoppers find products on shelves or to direct their attention to special merchandising promotions. Studies have shown they typically result in a seven to 16 per cent sales lift.
Recently, the sign industry has seen a plethora of new options to enhance these ads. Clear materials, for example, allow the existing floor surface to become part of the design and provide a greater sense of dimension.
There are also thin-gauge full-coverage materials in clear, white, opaque, silver or brushed-silver variations to visually transform an entire store aisle, taking the shopper-engagement experience to a new level. In addition to branding elements, these films can use printed textures to create environmental effects, like grass, wood, rocks and water.
