Color Trends

Popularity of colors among designers and consumers can vary from year to year. To keep pace with color trends, vinyl film manufacturers and paint companies try to gauge changes in the marketplace. Colors from the world of fashion and interior décor have impacted color selection in the automotive market and in corporate graphics. Bold and […] Read more »

Tips on Buying a Digital Printer

When you are buying any digital printer, here are some things that you should consider, especially if you are a first time buyer: Anything mechanical can breakdown. What reputation does the manufacturer have for building reliable equipment? In the event of a problem, what service and technical support does the manufacturer provide? Read more »

How to Sell Your Airbrushed Vinyl

Butch ‘Superfrog’ Anton shares his secrets of his success in selling airbrushed vinyl. Hint: it’s a three-tiered pricing approach. Read on to learn more. It’s time to get a return on the time and money you’ve invested into becoming an expert at airbrushing on vinyl. Learn how to generate a buzz and close the sale […] Read more »

The Differences Between Polyurethane and Vinyl Films

Many in our industry use the all-encompassing term “heat transfer vinyl” to refer to any heat transfer flex film.  The fact of the matter is that many of the heat transfer films on the market today are not vinyl at all. Much of what is sold today is polyurethane or a polyurethane blend. Read more »

Laminating Application Tape and HotMask™ Films

Stick It In Reverse How you apply an application tape to a vinyl graphic or a HotMask™ transfer tape to a printed heat transfer applique can affect the appearance of the finished product. If you get wrinkles or bubbles in the paper application tape, I can just about guarantee that you will get wrinkles and […] Read more »

Making the Most of Application Fluids

Using application fluids isn’t rocket science, but it’s not child’s play, either. Discover what you need to know to make the most of application fluids. Read more »

Stadium Advertising: A Sporty Opportunity

Why do you need to understand the advertising opportunities in stadiums? So you can help to sell it to your client. Discover what you need to know about stadium wrappings sporty opportunity. Read more »

When Ink Is Not the Problem with Digital Printing, Part I

Variables like surface tension, media expansion and ink absorption take on new dimensions on larger substrates. If the paper doesn’t advance, it could cause blobs of ink or other ugly outcomes. If the media stretches even a little, you could get blurs. Tiling can become a challenge on larger prints. Read on to discover what […] Read more »

When Ink Is Not the Problem with Digital Printing, Part II

Beyond dust and dirt, several factors impact the ink’s ability to stick to the substrate. The carrier ­ aqueous-based or solvent-based ­ is another key factor in the final outcome. Then there’s calibration. Read more »