A Horse Of A Different Color…learn how colors can change in appearance under different lighting conditions. Read more »
Window Graphics and Window Displays
It’s Not Just Window Dressing We all know that the economic recovery is anemic – arguably the worst recovery since the Great Depression. Drive through any business district in any town and you will witness one vacant storefront after another. A conservative estimate is at least 10% of our nation’s retailers are in financial trouble. Read more »
Vinyl Application Tool Box
At a vehicle wrap workshop I spoke with a “old school” decal installer who scoffed at new tools that were being demonstrated. “Why do you need to buy another gimmick for vinyl application?” According to him, all you need to apply vinyl graphics is a squeegee, rivet brush, knife, tape measure, propane torch and air […] Read more »
The Screen Printing Frame
Regardless of whether you are using a sophisticated commercial press or one that you made yourself, it consists of three primary components: the work surface, the squeegee, and the frame. The work surface or bed of the press should be perfectly smooth and flat. Imperfections in the work surface show up as imperfections in the […] Read more »
Pre-Call Planning for More Effective Sales Calls
Sales opportunities don’t come easy. We can spend hundreds to thousands of dollars on direct mail, email campaigns or traditional advertising. Many of us also spend hours on the phone making prospecting calls. A high percentage of these phone calls end up in rejection and frustration. Read more »
Developing Good Time Management Habits
Our time each day is limited. Here are some time management habits that you should develop to make the best use of your time. When you do a better job of scheduling your time, you will accomplish more of those tasks that will lead to greater business success. What’s more, your life will be less stressful. Read more »
Painting Tips: Preventing Wrinkling Paint
There is only one solution for wrinkling paint. You must first scrape off the wrinkled paint and then sand the affected area, blending it in with the surrounding unaffected paint. Then you must repaint the problem area. In some cases, you may need to use a primer, especially if you sanded down to […] Read more »
How Acrylic Paint Compares with Oil Paint
I had stepped into an artist’s shop in New Orleans. What had attracted me were the vibrant colors in his paintings. I had assumed that he must have used acrylic paints. To confirm my suspicions I questioned the artist, “Are you using acrylics?” He defensively replied, “What great artist has ever used acrylic paints?” […] Read more »
Selecting Your Drawing Pencils
Before putting pencil to paper, you should decide on the best pencils for your style of drawing. Some of the top brands are on the market are Caran D’ache, Derwent, Faber-Castell, Prismacolor and Staedtler. Each brand has its own characteristics, so you need to do a little experimenting to decide which one you prefer […] Read more »
Color Trends
Popularity of colors among designers and consumers can vary from year to year. To keep pace with color trends, vinyl film manufacturers and paint companies try to gauge changes in the marketplace. Colors from the world of fashion and interior décor have impacted color selection in the automotive market and in corporate graphics. Bold and […] Read more »
