Acrylic Glazes

Glazes have been around since the days of the Renaissance oil painters. These painters developed the technique of painting a monochromatic underpainting. Over that painting, they would apply glazes, which are very thin layers of transparent color. Imagine that the glaze is a colored film that you apply over a black and white photograph. The […] Read more »

Constructing More Persuasive Sales Presentations

Early in my sales career I was taught that the job of a salesperson was similar to that of a lawyer presenting his case. Just as an attorney presents proof in court, you provide your prospect with evidence to support your product or offer. As your jury, if your prospect is not moved by your […] Read more »

Caring for Garments with Heat Transfer Vinyl

I am frequently asked how many times you can wash a garment with a heat transfer vinyl applique before it deteriorates. Durability of this material all depends on the specific type of heat transfer vinyl that you are using and garment care. If you are washing and drying the garment properly, a high quality heat transfer vinyl […] Read more »

Where Social Media Fits in Your Marketing Plan

Selling was so much easier when I first hit the streets nearly forty-five years ago. At my first sales job, I didn’t even need to do any prospecting. Telemarketers unearthed all of the leads. In most cases, they even made the appointment for me. My task was to make the presentation and close the sale. Read more »