The line is seemingly split right down the middle between accomplished, professional installers and less experienced applicators. The bottom line is your choice of wet or dry application will depend on the application situation and your skill level. While beginners often start off with wet applications, abandoning the solutions and installing dry offers many advantages. Read more »
Benefits of Advertising in Any Economy
Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets. So says a business-to-business (b-to-b) media study conducted by Yankelovich Partners and Harris Interactive. The study showed more than 85 percent of business executives believe advertising during a down economy is extremely important. B-to-b media […] Read more »
Venturing into Vehicle Wrapping, Part III: Installation
In parts one and two of this series, we discussed how to get into vehicle wrapping, how to design for wraps and how to prepare the vehicle for installation. In part three we take an in-depth look at the installation process from start to finish. Read on to learn some well-kept secret tricks of the […] Read more »
Venturing into Vehicle Wrapping, Part II: Design and Preparation
Design work for vehicle wrapping is much different than design work for flat graphics or banners or any other vinyl application, according to experts, and preparing vehicles for installation is critical to the appearance and life of the wrap. In part one of this series, we discussed the benefits of venturing into vehicle wrapping and […] Read more »
Venturing into Vehicle Wrapping Part I
Some sign makers are exploring vehicle wrapping as a lucrative add-on to their current workload while others are launching entire businesses targeting this fast-growth medium. Small businesses, large corporations, media outlets and others that want to attract attention are turning to vehicle advertising as a means to that end. But be warned: vehicle wrapping is […] Read more »
The Ever-Changing World of Ink for Digital Printing
The wonderful world of ink has undergone major changes in the past few years. We’ve seen the introduction of ultraviolet curable inks. Solvent inks are now readily available as mild solvents. And environmentally friendly inks that allow sign makers to print on just about any substrate are broadening the industry’s capabilities. These ink breakthroughs are […] Read more »
Vehicle Wrapping Guru Justin Pate Tells All
Justin Pate is an Avery Specialist Installer and a 3M certified graphics installer who worked out of the New York City area for over 11 years and now, for the past three years, out of Amsterdam, the Netherlands. Justin has installed graphics on buildings, windows, floors, walls and glass but full coverage vehicle wraps have […] Read more »
Does Your Vinyl Printing Flow Where You Want It To Go?
Print shops are cashing in on the vinyl boom, but not without overcoming myriad challenges. There’s the limited color gamut of inksets and the color matching obstacles that may result. There’s the choice between coated and uncoated media and its response to ink. There are incompatible file types that can cause snags in the workflow. […] Read more »
The Science of Sign Mounting
Every business owner wants to advertise, grow, and expand business. Sign positioning and location are crucial when striving to achieve these goals. QuickMOUNT™ is an economical, comprehensive sign mounting system for windows, stationary vehicles, and other clean, smooth surfaces. QuickMOUNT™ is ideal for attention grabbing storefront perpendicular signage. Restaurants, car dealerships, sidewalk shops, and retail […] Read more »
BannerPro Professional Banner Hemming System
Since time is money, saving money means saving time. When it comes to sign and banner creation, this concept especially reigns true. The less time between sign conceptualization and sign completion, the more benefits reaped. Naturally, a sign on display sooner, and therefore longer, can make a difference in, say, campaign returns, or the number […] Read more »
